Guiling Textile started in 2005
Learn to return to zero and constantly surpass
The company was established in 2005, located in the textile distribution center in Asia-Shaoxing Keqiao, is a production and processing-oriented, trade-supplemented enterprises. From single bead tube to multi-bead tube and multi-gold piece embroidery machine, from single function to multi-function embroidery machine, the company takes out nearly 50% of the profit to upgrade the equipment every year. At present, there are 48 sets of laser embroidery machine, bead tube embroidery machine, ready-to-wear embroidery machine and positioning printing machine in Zero Textile. Entering the embroidery factory of Zero Textile will completely subvert cognition and find that what you can think of and see can be presented through various materials such as thread, rope, bead, drill, sheet, tube, etc. From three-in-one ribbon embroidery to multi-color towel embroidery, to gold piece embroidery, laser embroidery, and now the best-selling combination of embroidery and printing, bead tube embroidery, positioning embroidery, etc., the company has set up a professional R & D and design department, and has launched in-depth cooperation between production, teaching and research, unlocking many new trends in embroidered fabrics. The company plans to build a local flagship store in Shaoxing, through the new concept of science and technology embroidery, customized, in the country to promote and enhance the brand and cultural and creative linkage, to build a textile embroidery research institute and museum, in-depth implementation of the brand strategy. For example, set up an offline online red card point to create an embroidery technology scene and experience of' what you see is what you embroidery', and create a new cultural tour route in the ancient city to visit Shaoxing, see Lu Xun, visit the ancient city and look for embroidery products, forming a new and fashionable Song Yun cultural tour to cater to the new theme concept of current family parent-child tour and cultural tour.
Cultural concept
The cultural concept of Shaoxing Keqiao District Zero Textile Co., Ltd. can be summarized as follows"Inheritance + Innovation"and"Learn to return to zero and constantly surpass".
In terms of inheritance, the company pays attention to drawing inspiration from the long and profound traditional culture, so that traditional art and modern life can coexist. For example, in the field of embroidery, through equipment upgrades, process innovation, material changes, etc., the embroidery fabric reflects the beauty of contemporary life in the flow of time.
The "innovation" is mainly reflected in the continuous exploration of the process and the renewal of the material. The company has a professional research and development design department, outreach authorities, colleges and universities, etc., to carry out in-depth cooperation between production and research, to unlock many new trends in embroidered fabrics.
"Learn to return to zero and constantly surpass" is the moral of the company's name and its important cultural concept. This means having a positive future-oriented awareness and mindset in both good and bad times. In good times, when you return to zero at the right time, you can guard against arrogance and rashness; when you are in adversity, you can face yourself again, start from scratch, and strive actively.
Zhou Guojun, chairman of the company, integrated this concept into the development of the enterprise. He has been in the embroidery industry for many years, facing various challenges and changes, constantly exploring new products, processes and development paths, leading the company to gradually develop and grow. At the same time, he also hopes that through the mentality of returning to zero,Find a balance between the contradictions and oppositions between inheriting Chinese culture and adapting to the trend of the new era, so that the embroidery process that has passed through the millennium will glow with new vitality.
In addition, the company is also committed to building the Yue embroidery brand IP, through the construction of embroidery innovative cultural industrial park, based on "industry and cultural tourism" and other ways to promote the development of Keqiao embroidery industry, and advocate embroidery aesthetic life, the expansion of Shaoxing local cultural tourism industry. Its goal is to make "Yue Embroidery Shaoxing" a beautiful landscape in the ancient city culture of Shaoxing and a new business card of Chinese embroidery craft brand, so that people can feel the slowness and delicacy of life again and experience the essence and original intention of life.
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