AI wave reshapes the textile industry; Haining home textile seizes new opportunities in digitalization

On March 5, 2025, a major event of the 2025 Haining Spring Home Textile Fair—the "Haining Consumer Goods X Alibaba Brand Creation and Market Expansion Matching Conference"—was successfully held in Xucun, Haining. This event, focusing on "industrial clusters + platforms", addressed the pain points and bottlenecks of home textile enterprises in brand building, regional brand creation, marketing channel expansion, and product market development. It explored how to utilize AI tools, such as Deepseek, to achieve digital transformation and promote high-quality development of the Haining and the entire textile industry.

Digital wave injects new impetus into the industry

Currently, global industrial chains, supply chains, and value chains are accelerating their restructuring, presenting both new opportunities and challenges for traditional home textile enterprises. Lu Xiaofeng, director of the Consumer Goods and Historical Classic Industries Division of the Zhejiang Provincial Department of Economy and Information Technology, pointed out that with the rapid development of the digital economy, enterprises must break the "involution" deadlock, build Brand moats through "deep binding and value symbiosis" cooperation models, create a new value ecosystem, and seize the digital opportunities. Zhang Ruqiang of Haining also stated that Haining is renowned for its leather, warp-knitted fabrics, and home textile industries and, through continuous innovation and Brand upgrades, is seizing the opportunity to expand domestic and international markets, injecting sustained development vitality into the private economy.

"Industrial cluster + platform" explores incremental growth in home textiles

This matching conference aimed to promote deep cross-border integration between platforms and industries. Representatives from multiple Alibaba Group platforms, including 1688, Tmall, Alibaba International Station, Accurate, AliExpress, Cainiao, and DingTalk, participated in in-depth discussions on how to leverage digital tools to uncover business growth.
Brand building and market expansion: At the event, Tang Lesheng, the 1688 Hangjiahu regional manager, shared the four core strategies of "guaranteeing inquiries, guaranteeing large orders, guaranteeing outsourcing, and guaranteeing export", helping enterprises accurately match upstream and downstream resources; Tmall's new merchant strategy manager, Saiban, interpreted the "Tmall Blue Star Plan", providing targeted support for Brands at different development stages.
Cross-border layout: Wu Yitian, general manager of the Alibaba International Station Zhejiang region Haining service center, and the person in charge of Accurate's export industrial cluster, detailed how to utilize major cross-border e-commerce platforms, leveraging convenient services such as one-click signing and cross-border postage and after-sales service, to help home textile enterprises rapidly expand overseas markets.

Digital management helps reduce costs and increase efficiency

Digital management is not only a powerful tool for Brand promotion but also an important lever for enterprises to reduce costs and increase efficiency. Cheng Lin, head of the Cainiao Group's Global Supply Chain Zhejiang Region Fast-Moving Consumer Goods Operations Department, introduced that, based on the sales and logistics characteristics of the home textile industry, Cainiao provides a variety of solutions, including full-channel BC warehousing and distribution integration, forward and reverse warehousing and distribution, and live broadcast/爆款 warehousing and distribution, aiming to reduce logistics costs and improve operational efficiency through intelligent warehousing and digital supply chain management.

In addition, Cheng Yan, DingTalk's solution architect, shared practical cases of the integration of DingTalk and Deepseek in enterprise intelligent office, cross-national collaboration, and full-process digital management. She stated that with the strong support of "computing power, algorithms, and data", DingTalk has been able to achieve task automation and intelligent transformation in more enterprise scenarios, providing strong support for home textile enterprises to reduce costs and increase efficiency.

Working together to create a new future for the home textile industry

With the acceleration of the process of Chinese modernization, the industrial economy is undergoing a deep transformation to a digital economy. Against the backdrop of expanding domestic demand, consumption upgrades, and high-level opening up, the home textile industry is experiencing significant development opportunities. Haining, as a traditional textile powerhouse, is accelerating its Brand's overseas expansion and global market layout through the in-depth practice of "industrial clusters + platforms", moving towards a new stage of high-quality development.

This matching conference not only provided comprehensive solutions for home textile enterprises but also served as an important platform for the industry to discuss digital transformation and explore cross-border integration. In the future, with the help of AI tools such as Deepseek and Alibaba Group's multi-platform strategy, the Haining home textile industry will continue to break through traditional constraints, unleash new industrial impetus, and usher in a broader development prospect.